課程大綱 決策與選擇行為

課程名稱：決策與選擇行為

授課教師：黃榮村

一、修課條件：U字頭課，大三、大四、碩博士生皆可修課

二、課程目的：了解當代人類判斷、決策與選擇行為之重要研究及應用。

三、上課方式：演講

四、成績評量方式：上課討論及繳交研究報告

五、課程內容：
A. Judgment and choice：Model
1. Prospect theory and support theory
2. Heuristics and biases
3. Elimination by aspects and the intransitivity of preferences
4. Hypothesis testing and Bayesian reasoning
B Rationality and Emotion in Judgment and Choice
1. Bounded rationality and traditional concepts
2. From individual to collective：The implementation difficulties of optimal
social welfare functions
3. Experimental practices in economics
4. Somatic marker hypothesis in decision making
C Neural Principles in Judgment and Choices
1. Neurobiology of simple decisions
2. Neuroeconomics
D Fairness, Altruism, and Happiness in Judgment and Choice
1. Fairness as a constraint on profit seeking
2. Altruism and selfishness
3. Happiness and well-being





六、參考書目：
(1) D. Kahneman & A. Tuersky(Eds.). (2000). Choices, values, and frames. Cambridge University Press.
(2) T. Gilorich, D. Griffin, & D. Kahneman(Eds.). (2002). Heuristics and biases：The psychology og intuitive judgment. Cambridge：Cambridge University Press.
(3) E. Shafir(Ed.). (2004). Preference, belief, and similarity：Selected writings / by Amos Tuersky. Cambridge, MA：MIT Press.
(4) P. W. Glimcher(2003). Decisions, uncertainty, and the brain：The science of neuroeconomics. Cambridge, MA：MIT Press.
(5) 期刊論文